Since the invention of smartphones, there has been a significant advancement in the best technology for mobile app development. Standing out in a sea of 6.63 million apps on the Google and Apple App Stores is difficult. To improve your app's chances of success, you must stay current on the latest trends in mobile app development and effectively leverage them.
We've gathered input from our experts in this blog to give you a glimpse of 2023 trends in mobile app development. Join us as we investigate new opportunities and emerging trends that will shape the mobile app landscape of the future.
Top Mobile App Development Trends in 2023
The mobile app development industry is rapidly evolving, and staying informed is critical to thriving in this competitive environment. You can create robust and feature-rich apps that capture users' attention by embracing new trends. The picture below shows how the download of mobile applications has increased over the years by billions.
Cross-platform development:
As the mobile ecosystem evolves with new operating systems and devices, cross-platform development will become increasingly important. According to a survey, 46% of software developers used Flutter and 32% used React Native in 2022 to create apps that run seamlessly across multiple platforms, reducing development time and cost while also reaching audiences. For Instance,
- Instagram is a popular social media platform that is available on both iOS and Android devices, with cross-platform development frameworks such as React Native used to ensure consistent user experiences.
- Airbnb's mobile app is built with cross-platform mobile app development services such as React Native, allowing the company to maintain a single codebase while reaching users across multiple platforms.
Artificial Intelligence and Machine Learning(AI/ML):
AI/ML-powered apps are poised to become the norm in mobile app development strategy in the future. Apps will be able to provide personalized experiences, intelligent recommendations, and improved user interactions thanks to machine learning algorithms, natural language processing, and computer vision technologies. According to research, 44% of private sector companies plan to invest in AI systems by 2023. Apps will be able to understand user behavior, anticipate user needs, and deliver personalized content and services thanks to artificial intelligence. Like
- Apple's Siri is an AI-powered virtual assistant that uses natural language processing and machine learning algorithms to provide personalized assistance to users.
- Netflix uses AI algorithms to analyze user preferences and recommend personalized content based on viewing history and user behavior.
Augmented Reality (AR) and Virtual Reality (VR) technologies:
Augmented and Virtual Reality technologies are altering how we interact with mobile applications. The combination of AR and VR will create an immersive experience that blurs the line between the physical and virtual worlds, from sports and entertainment to education and shopping. According to Allied Market Research, the mobile augmented reality market (MAR) in 2020 is expected to be $12.61 billion. It is expected to grow to $184.61 billion by 2030. These technologies have been used by mobile app developers to create interactive apps that will transport users to new dimensions such as
- Pokémon Go: Players can catch Pokémon using their smartphones in this augmented reality game that combines elements of the real world and the virtual world.
- IKEA Place: Before making a purchase, users can use AR to see how furniture and home decor items would look in their own spaces.
Internet of Things (IoT) Integration:
As smart devices and connected systems expand, mobile apps will increasingly serve as the gateway for managing and monitoring IoT devices. Developers will concentrate on creating applications that seamlessly integrate with the IoT environment, allowing users to control their smart home, wearables, and other IoT devices from their mobile devices. This integration will allow for greater automation, efficiency, and a better user experience. Forecasts indicate that by 2025, there will be more than 75 billion Internet of Things (IoT) connected devices in use.
These popular brands use IoT integration
- Philips Hue is a smart lighting system that wirelessly connects to various IoT devices, allowing users to control and customize their lighting preferences via a mobile app.
- Nest Thermostat: The Nest Thermostat is a smart thermostat that connects to the internet and allows users to control and monitor the temperature of their home remotely via a mobile app.
Mobile Commerce
Mobile commerce, also known as m-commerce, is the buying and selling of goods and services via mobile devices. With the increased adoption of smartphones, mobile business has gained significant traction. In 2021, mobile commerce accounted for more than $360 billion in sales. It is expected to grow even more in the coming years, reaching 511.8 billion in 2023, 604.5 billion in 2024, and 710.42 billion in 2025.
Here are some examples of mobile applications delivering market predictions:
- Amazon: The Amazon app allows users to browse, search, and purchase products directly from their mobile devices, resulting in a more seamless and convenient shopping experience.
- PayPal: Users can use the PayPal mobile app to make secure mobile payments, transfer money, and manage their accounts while on the go.
Progressive Web App (PWA):
Progressive Web Apps (PWAs) are expected to become more common in mobile app development strategy in the future, providing seamless user experiences across devices and platforms without the need for native app installation. PWAs will continue to bridge the gap between web and app experiences, offering users faster loading times, offline capabilities, and increased user engagement. It includes the following:
- Twitter Lite is a lightweight Twitter application that is accessible via a web browser. It has quick load times, offline functionality, and app-like functionality
- Starbucks PWA allows users to order and pay for their favorite drinks and food directly from their mobile phones, resulting in a more seamless and personalized experience.
5G technology:
The introduction of 5G technology is the latest trend in mobile app development. It is set to transform mobile connectivity by providing faster speeds, lower latency, and increased network capacity. This creates new possibilities for mobile app development services. The advantages of 5G-enabled mobile solutions demonstrate the potential to revolutionize mobile experiences.
- Speed
- Bandwidth
- Connectivity
- Low Latency
It is expected that by next year, 660 million smartphones will have 5G connectivity, accounting for approximately 47.5% of all devices.
Cloud-Based Mobile Applications:
Cloud-based mobile applications store and process data on remote servers rather than on the user's device. This enables device scalability, flexibility, and availability. The following are some examples of cloud-based mobile applications:
- Google Drive is a cloud storage and file-sharing service that allows users to access their documents, photos, and videos from any device with an Internet connection.
- Microsoft Office 365: Office 365 gives users cloud-based access to popular productivity tools like Word, Excel, and PowerPoint, allowing them to create, edit, and collaborate on documents from their mobile devices.
Bottom Line
In a nutshell, the future of mobile app development is a thrilling realm full of limitless possibilities. As technology advances at an unprecedented rate, we can expect to see remarkable changes in the way we interact with mobile apps. According to industry projections, the global mobile app market will be worth $693 billion by 2025, highlighting the enormous potential for growth and innovation. Staying abreast of 2023 trends in mobile app development will be critical as we accept this mobile-first world to create cutting-edge apps that captivate users and drive business success. So, let us enthusiastically embrace the best technology for mobile app development to create a truly connected and immersive digital landscape.